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See this 5 highest rated website services for improved google rankings for recommendations. 8. Analyze the Search Intent Search intent is about what people want to see when they search for something. It is perhaps the most important element of SEO. If you're creating keyword concepts, it's worthwhile to divide the ideas into four categories based on the search intent. Informational Navigational Commercial Transactional This can give you a rough idea about your target audience's expectations, and can help you decide the type of content you want to create. If keywords fall under the informational category, it is a sign that you should choose a blog-type or guide article. 9. Optimize For SEO Technical On-Page Search engines such as SERP allow users to locate your website. Optimizing your page in SERP should be intuitive and logical. If you don't follow the on-page SEO best practices, all other SEO efforts could be worth nothing. 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